Health & Fitness
American Lifestyle Brand Alex and Ani Coming to Patriot Place
In partnership with the New England Patriots, Alex and Ani is now the official title sponsor of the Patriots Cheerleaders and will be opening a retail store at Patriot Place later this year.
Rhode Island based Alex and Ani, LLC, the world’s fastest growing lifestyle brand, has partnered with the New England Patriots, becoming the official title sponsor of the Patriots Cheerleaders.
The Kraft family and Alex and Ani CEO Giovanni Feroce announced the three-year partnership in July.
“It is always exciting for us to form new partnerships with New England-based companies,” said Patriots President Jonathan Kraft. “Alex and Ani’s connection and commitment to the state of Rhode Island and the New England region make them a natural partner.”
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In conjunction with its new partnership with the Patriots, Alex and Ani will open a retail store later this year at 260 Patriot Place. The company, which is now hiring at its Patriot Place location, is looking for "positive personalities" to join its retail team. Applications can be submitted online at www.alexandani.com/careers.
Additionally, designer Carolyn Rafaelian, Alex and Ani founder and creative director, has provided each Patriots cheerleader with an exclusive bangle set representing the team’s colors, which they will wear for all community appearances and on the field each game day.
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The cheerleaders will also be sporting the Alex and Ani logo on their warm up suits and select uniforms throughout the season.
“Working with the New England Patriots and the Kraft family is a natural fit for our company as we continue to grow into an elite American brand,” said Feroce.
ABOUT ALEX AND ANI
Alex and Ani, LLC offers eco-friendly, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world and that, by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit www.alexandani.com for more information.
ABOUT PATRIOT PLACE
Patriot Place is a shopping, dining and entertainment destination located adjacent to Gillette Stadium on Route 1 in Foxborough, Massachusetts. Patriot Place features large and boutique retailers, 17 casual to high-end restaurants and other nightlife venues. Among Patriot Place’s other highlights are a 14-screen Showcase Cinema De Lux, the award-winning Hall at Patriot Place presented by Raytheon, a Brigham & Women’s/Mass General Health Care Facility, and a four-star Renaissance Hotel & Spa. For more information, visit www.patriot-place.com, follow Patriot Place on Twitter (twitter.com/patriotplace) or like Patriot Place on Facebook (facebook.com/patriotplace).
