Do You Want More Digital Billboards in Your Neighborhood?
The state may approve 18 more giant lighted boards as a way to boost revenue. Is it worth the money if the light burns all night long?
Are you ready for digital billboards on state land across the commonwealth? The Department of Transportation wants the glowing house-sized signs on its property across the state, and the revenue they'll bring to the state, according to the Boston Globe. Under the current deal signed with Clear Channel, the state would get a cut of each billboard's revenue—either 25 percent or $90,00 per year, whichever is higher. But other states negotiated more lucrative deals. Current state law allows these digital billboards, but prohibits any animation. So you won't see the latest Geico lizard ad or anything like that, but you may see a rotating set of images. It also requires the sign's owner to set aside time for public service announcements. You may…
