Foxboro resident 'Flaunts It for a Cause' at Gillette Stadium with Marketing Unzipped

Foxboro resident Jen Vondenbrink and members of the Marketing Unzipped collaborative sported fuschia-colored, feathered boas at the recent MegaBusiness Expo in Foxboro to raise awareness of The Joe Andruzzi Foundation's (JAF) (Up)beat work on behalf of families fighting cancer.

The team of local marketing pros provided nearly 90 Expo visitors with fun “Flaunt It for a Cause” photos as part of MU’s visibility campaign for the Andruzzi Foundation, plus free professional photos taken by team photographer Cathy Copeland. The campaign raised more than $400 for JAF through the sale of the Andruzzi Foundation book, Don’t Lick Your Friends.

The “Flaunt It for a Cause” campaign was created by MU’s team as a way to increase public awareness of JAF’s mission of providing patient grants and funding for pediatric brain cancer research. At the same time, the campaign was initiated to create buzz about the Collaborative’s recent re-branding and the launch of its new website. Founded in Fall of 2012 by Social Media Strategist Jen Vondenbrink of Foxboro, Web Wizard Monica Bentley, Brand Champion Cathy Copeland, and Chief Storyteller Melody Howard Ritt, MU provides progressive businesses with trend-setting services in branding and visual design, website development and Search Engine Optimization (SEO), public relations and content development, and social media strategy.

“It was great fun for a great cause and a memorable experience at the MegaBusiness Expo,” said Cindy Peterson, Director of Brigham and Women’s/Mass General Health Care Center, Foxborough, who posed with MU’s trademark pink feather boa. The sentiment was shared by Barrie Bruce, owner of Barrie Bruce Golf Schools in Billerica and the Wentworth Hills Country Club in Plainville, MA. “My embarrassment was overshadowed by the importance of what I was doing,” he said. “I had a lot of laughter. I would have felt like a stuffed shirt if I didn’t do it.”

Joining Peterson and Bruce in front of the camera were representatives from nearly 100 well-known businesses and organizations in southeastern Massachusetts and Rhode Island.

“With the ‘Flaunt It for a Cause’ campaign, Marketing Unzipped demonstrated the effectiveness of its multi-faceted marketing services while showing its support for the great work of the Andruzzi Foundation,” explained Copeland. “It is our hope that the success of this campaign will lay the foundation for growth for our collaborative and all of our Marketing Unzipped clients.”

ABOUT MARKETING UNZIPPED
Founded in 2012 by Web Wizard Monica Bentley of Bridgewater, Brand Champion Cathy Copeland of Sharon, Chief Storyteller Melody Howard Ritt of Sharon, and Social Media Strategist Jen Vondenbrink of Foxboro, Marketing Unzipped (MU) creates out-of-the-box marketing solutions for progressive businesses. Contact us by email or phone at info@marketingunzipped.com, 508-964-0840, or visit our website to learn how MU can jumpstart your business growth.

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