Fanautical sells "moorchandise" for the irreverent social creature willing to forgo their comfort zone. The male and female clothing online retailer has just opened its first physical store. It is best known for its merchandise that has been renamed, such as F-shirts, so not-bored board shorts, virtually sleeveless, keep warm shirts and hoodies, men's yacht shirts, toddler and youth F-shirts. Fanautical also sells a recipe book on its online store.