Patriots To Recognize Breast Cancer Awareness Month in October

The month of October is Breast Cancer Awareness month. The annual worldwide campaign is organized by major breast cancer charities to aid in increasing funds for research and awareness of the disease. 

This October, the New England Patriots will recognize breast cancer Awareness month by wearing pink apparel against Dallas at home on Oct. 16. The Patriots' promotion of breast cancer awareness in October is part of the NFL and the American Cancer Society's "A Crucial Catch" campaign.

The NFL and the Patriots will also include on-field pink ribbon stencils, wall banners, pink goal post padding in both end zones, special game balls with pink ribbon decals, pink coins used for the coin toss, pink sideline caps for coaches and team sideline personnel, pink ribbon pins and pink equipment for the players to help raise awareness.

Last season, the NFL raised more than $1 million to benefit the American Cancer Society through auctioning off autographed game-worn pink merchandise and footballs at the NFL Auction.
 
Pink products will also be available in the Patriots ProShop, with proceeds from sales committed to breast cancer organizations.
 
In 2010, the New England Patriots Charitable Foundation's season-long "Kick Cancer" initiative aimed to raise awareness about cancer and the importance of early detection through messages to fans and the distribution of educational material at home games in partnership with Brigham and Women's Hospital, Massachusetts General Hospital - the founding hospitals of Partners HealthCare - and Dana-Farber Cancer Institute.